VW peppers Denmark with a mission statement TVC explaining the principle, while showing off the car and directing people to their website. "The Polo Principle" is about bringing advanced tech to the masses, in a Polo you can find features that are spotted in high-end cars. Democratize innovations.

Like the fun theory, "the principle" lets people join in.

Ad Agency: DDB dk

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment