VW / Volkswagen Cabrio - Pink Moon (2001) - 0:60 (USA)

 
 
 

VW / Volkswagen Cabrio - Pink Moon (2001) - 0:60 (USA)

Trivia: They tried this edit with another song at first, but it didn't wow anyone at the agency. Someone suggested Nick Drake's "Pink Moon" and the fit was so perfect, they licensed it instead.

Saw it written and I saw it say
Pink moon is on its way
And none of you stand so tall
Pink Moon gonna get ye all
And it's a pink moon
Yes, a pink moon
Pink, pink, pink, pink....

"The song is very special," said Ron Lawner, Arnold Communications Chief Creative Officer. "It's an old song by a guy named Nick Drake. It's called Pink Moon and is actually a very good introduction to Nick Drake if you're not familiar with him. It's very transporting. And to us seemed very fitting for a beautiful drive in the country on a very special night."
The ad focuses on a group of friends out for a moonlit drive, listening to a great song in their Cabrio. When they reach their destination they realize they have been having more fun just driving around under the stars. They decide to turn around and go back.
"The whole thing started when we were talking about how great it is to drive around in a convertible at night," said Lawner. "You always see commercials with people driving around in the sun, going to the beach and it's all fun and bright and everything, but we were talking about how, for us, it's so much more powerful when you can look up at the stars while you're driving somewhere great and just be awestruck at the beauty of it all, and for a few brief minutes just feel small. That's the magic. That's what the Cabrio is about."

Ad agency: Arnold
CCO: Ron Lawner
Music: Nick Drake "Pink Moon"
Director Jonathan Dayton and Valerie Faris a
DoP: Lance Acord

Commercials: 
Country: 

Comments

"pink moon" is about an atomic bomb. Why do advertisers keep using songs with lyrics that are so wrong?

I've heard other people say that but have never heard of any instance where Nick Drake actually said that. Is there any proof, or is it that everyone is interpreting it the way they want to?

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