The Ebeling Group's Lobo directed a Volkswagen trucks spot for Almap DDBO. The spot is completely live-action and uses no digital enhancement. With a team of vets and only one day's worth of daylight hours to work with, everything was shot on location including the animals and the massive truck structure. The idea of the truck being built around the cows had to be calculated not only by real engineers, but also by Lobo, who managed to use the accelerated narrative, fully conveying the idea of time passing. And the most important thing? The truck is fully functional at the story's conclusion. The tagline translates to: "Custom-made for your business”"

Advertiser: MAN Latin America Product: Caminhões Volkswagen Agency: Almap DDBO Creation: Renato Simões, Bruno Prosperi & Denis Peralta Creative Director: Luiz Sanches Account Management: Fernão Cosi, Filipe Bartholomeu, Isabela Crepaldi & Caio Volpe Planning: Sergio Katz, Renata Bonilha & Mahira Oliveira RTV Producer: Vera Jacinto, Gabriel D’Agostini & Luana Rodrigues Media: Gabriel Queiroz & Laerte Brandão Client Approval: Ricardo Barion, Ana Maria Oliveira & Renato Merlni Director Company: Lobo | VetorZero Creative Director: Mateus de Paula Santos & Nando Cohen Executive Producer: Alberto Lopes, Sergio Salles & André Rosa Head of Production: Fábio Arisaka Account Management: Roberta Reigado Coordinator: Fabio Truci Editor: Vinicius Martins Set Director : Mateus de Paula Santos & Nando Cohen 1st Assistant: João Maurício Leonel Director of Photography: Lito Mendes da Rocha Art Director: Marcelo Reginato Post Production: José Eduardo Ambrósio & Guilherme Sarinho Flame Artist: Carlos Campos Sound Design Company: Hilton Raw

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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