To raise awareness about the dangers of applying make-up while driving, Volkswagen collaborated with make-up blogger Nickie de Jager in this Guerilla Youtube video. The video can originally be found in Nickie's channel Nickie Tutorials.

In the process of applying sparkling glitter, the ad takes a sudden turn and it is as if her entire room gets rear-ended by a car behind her. The message from VW is to not apply makeup while driving.

Please don't make up and drive.

Ad agency: DDB Tribal

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.