To raise awareness about the dangers of applying make-up while driving, Volkswagen collaborated with make-up blogger Nickie de Jager in this Guerilla Youtube video. The video can originally be found in Nickie's channel Nickie Tutorials.
In the process of applying sparkling glitter, the ad takes a sudden turn and it is as if her entire room gets rear-ended by a car behind her. The message from VW is to not apply makeup while driving.
Please don't make up and drive.
Ad agency: DDB Tribal