Agency: Crispin Porter+Bogusky Director: Phil Morrison, Epoch Films Editor: Gavin Cutler, Mackenzie Cutler

Comments (3)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    This this shocked the hell out of me when I first saw it on TV.

    Big kudos for VW for showing what a smashed up Jetta looks like outside of a test center. I was pretty amazed they even used a smashed up car for the traditional "beauty shot" at the end of the spot.

    I think the play on words is getting lost. After the wreck, the guy goes, "Holy..." and of course the next word would be "shit." But then the beauty shot with the slogan, "Safe Happens" (instead of "shit happens"). Safe Happens/Shit Happens -- kinda weird. Kinda like the old "Nissan Saves" slogan was taken from "Jesus Saves" -- the slogan is completely seperated from its source.

    Apr 24, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Ooops -- I meant "Datsun Saves" ... not Nissan!

    Apr 24, 2006
  • Dabitch's picture
    Dabitch

    Yes its got a great shock effect thing going on as the guys have such a mundane conversation going on, still you pay attention to see where it leads to, and suddenly *bam*! Great performance, well directed.

    Apr 24, 2006

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.