20 Apr VW / Volkswagen Jetta - Safe Happens - Like (2006) :30 (USA) By claymore 3 Comments Agency: Crispin Porter+Bogusky Director: Phil Morrison, Epoch Films Editor: Gavin Cutler, Mackenzie Cutler Commercials: AutomotiveCountry: United Statesfacebooklinkedintwitterredditpinterestpocket Add new comment Comments (3) AnonymousCoward (not verified) reply This this shocked the hell out of me when I first saw it on TV. Big kudos for VW for showing what a smashed up Jetta looks like outside of a test center. I was pretty amazed they even used a smashed up car for the traditional "beauty shot" at the end of the spot. I think the play on words is getting lost. After the wreck, the guy goes, "Holy..." and of course the next word would be "shit." But then the beauty shot with the slogan, "Safe Happens" (instead of "shit happens"). Safe Happens/Shit Happens -- kinda weird. Kinda like the old "Nissan Saves" slogan was taken from "Jesus Saves" -- the slogan is completely seperated from its source. Apr 24, 2006 AnonymousCoward (not verified) reply Ooops -- I meant "Datsun Saves" ... not Nissan! Apr 24, 2006 Dabitch reply Yes its got a great shock effect thing going on as the guys have such a mundane conversation going on, still you pay attention to see where it leads to, and suddenly *bam*! Great performance, well directed. Apr 24, 2006 Leave a comment Your name E-mail The content of this field is kept private and will not be shown publicly. Homepage Comment * More information about text formatsPlain textNo HTML tags allowed.Lines and paragraphs break automatically. CAPTCHAIf you don't see a spiffy Captcha here, you need to surf httpS:// - sorry .onion riders What code is in the image? * Enter the characters shown in the image. Comment UploadUpload an image or file to go with this comment. Add a new file Files must be less than 400 MB.Allowed file types: png gif jpg jpeg.