This classic advert never fails to make me laugh. The Volkswagen Karmann Ghia was targeted at female drivers, because it was a hip sports car and had all the sleek lines of one, but unlike some of its competition it wasn't that powerful. The beauty of its design was always highlighted and the lack of performance was never ignored. The wit used is DDB's hallmark.

Ad agency: Doyle, Dane & Bernbach
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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