I had no idea that VW made pickup trucks. Sneaky sneaky pickup trucks that silently and nimbly roll into museums, only to park in front of a giant human evolution billboard. Yes it could be a nod to that famous DDB ad, but then again it could just be a nod to a thousand evolution puns already done with the VW brand. Either way Keith Rose of Velocity Films found the perfect soundtrack to take this from a little sneaky to quirky & cheeky.


Title: “Marvelous Machine”

Client: VW - Amarok

Length: 60”

First Air Date: 15 September 2012

Country of Origin: South Africa

Country of Broadcast: South Africa

Agency Info:

Agency & City: Ogilvy - Cape Town

Executive Creative Director: Chris Gotz

Creative Director: Jacques Massardo

Agency Producer: Iris Vinnicombe

Production Company Info:

Production Company: Velocity Films

Director: Keith Rose

Producer: Grant Davies

Director Of Photography: Peter Tischauser

Art Director: Leon Morland

Post-Production Info:

Editor & Company: Ricky Boyd - Deliverance Post Production

Visual Effects: Searle Street Post

Music Company/Composer/Sound: Pulse Music - NY

Post Production Offline: Searle Street Post

Post Production Online: Searle Street Post


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.