Directed by Ivan Zacharias through DDB London these films will run in 196 independent cinemas across the UK from 25th May and are the latest stage in Volkswagen’s seven-year support of independent cinema.
The 60-second spots open with the line: ‘Some of the most famous moments in cinema were never scripted.’ and then we are shown the real story. Ish.
Matt Lee, Creative Director added ‘From start to finish these films were a labour of love. They’re a fine addition to the campaign.’