".....have you ever wondered how the man who drives the snowplow, drives to the snowplow?"

As Hegarty has quipped: That's a print ad, not a TV-commercial.

Winner of 1964 Cannes Gold, NY ADC Gold

Pose the problem as a question is a classic twist by now. A go-to idea when you run out of them, but you can't beat this one.


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.