AMV BBDO and Initials Marketing have created a digital campaign for Walkers where you can win up to £50,000 when you buy a packet of crisps and play 'Go Big or Go Home'.

Walkers Deep Ridged, personified by the game’s fictional host Lester Leycroft, invite you to trade your pack of crisps for the opportunity to win £5, then £25, all the way to the grand prize of £50,000. The campaign consists of a complete multi-device website build, 25 individual videos, this video, many digital banners, new on-pack designs and a full social media content strategy. Lester Leycroft will challenge you everywhere you go now.

Advertiser: Walkers Brand: Deep Ridged Ad Agency: AMV BBDO Account Director: Tom Shattock, Anna Taylor Account Manager: Ned Patterson Creative: Tim Riley Media Planner: Benjamin Cooper