This ad is designed to provoke some type of melting effect, and has proven to be too hot for some countries - but amazingly enough has been cleared to run in the UK, otherwise known for their prudishness.

Ad Agency: McCann Erickson Director: Bruno Aveillan

Comments (3)

  • Neo's picture
    Neo

    If tag copied axe/lynx strategy, did Magnum copy Häagen-Daz sex=ice cream strategy?

    Apr 05, 2005
  • Dabitch's picture
    Dabitch

    It does seem like it..... Makes you wonder what people are revealing about their ice-cream habits in them focus groups. ;)

    Apr 08, 2005
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    first saw this at the cinema (actually, this ad was what brought me to this site), it's really effective, and for a change, it actually makes you remember what it was that was being advertised

    Jun 23, 2005

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.