"You can't donate motherhood, but you can donate money." Gee, really? You mean the mother cyborgs you're creating aren't real?

For such a heavy issue (abandoned kids in worn torn countries) this spot comes across as being a too tongue and cheek for its own good. I'm sure it wasn't the intention at all but this comedic approach (while admirable) ends up managing to undermine children in need, because it spends too much time on the joke. Going to a Surrogaid.org suffers from the same problem. You have to sit through the jokey robot stuff first before you get to the actual donate button.

Agency: john st. Executive Creative Director: Stephen Jurisic, Angus Tucker Art Director: Marie Richer Copywriter: Jamie Umpherson Producer: Cas Binnington Account Service: Laura Rodriguez Strategic Planning: Laura Robbins Production: OPC Director: FamilyStyle (Jono Hunter) Executive Producers: Harland Weiss, Donovan Boden, Liz Dussault Producer: Isil Gilderdale DP: Brett Van Dyke Art Director: Brad Wilson Digital Production: Jam3 Creative Director: Adrian Belina Executive Producer: Graham Budd Producer: Greg Benedetto Designer: Vinicius Araujo Director of Creative Technology: Mikko Haapoja Tech Lead: Aaron Morris Developer: Elliot Kwan Developer: Alvaro Lemus Offline House: School Editing Editor: Mark Morton Assistant Editor: Lauren Piche Transfer: Alter Ego Colourist: Conor Fisher Online House: Fort York VFX Executive Producers: Erin Kuttner & Amanda Lariviere Online Artists: Ernie Mordak, Andrew Rolfe Online Assistant: Jason Pereira Audio House: Apollo Studios Post-Audio Producers: Tom Hutch, Benedicte Leclere Music Producers: Yan Dal Santo, Daenen Bramberger Composer/Engineer: Harry Knazan Composer/Sound Designer: Armen Bazarian Casting: Jigsaw Casting Ltd Casting Director: Shasta Lutz, CDC Illustration: Clint Ford Printing: Category5 Media Partner: Grassroots Advertising Public Relations: Social Lab (David Jones) Public Relations: AJ Media (Alyssa Siegel)

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.