"War on Screen" is a film festival which takes place in the Champagne-region in France, where our very angry sergeant is telling off his soldiers. "War on Screen" is dedicated to war movies. The ad? Superbe et très fort! The twist might not be terribly unexpected but it's delivered with a cinematic passion and in French, which quadruples the sexy of anything, it's a proven scientific fact. Say "zéro" with a french accent. See? Idée astucieuse, bien racontée. You know what, the only thing I can say in French is "champignons de Paris" but even that sounds sexier than your run of the mill button mushrooms.

Client: FESTIVAL DE CINEMA « WAR ON SCREEN » Client Management: Philippe Bachman, Paola Caretta Agency: BETC Executive Creative Director: Stéphane Xiberras Art Director: DinoFalduto Writer: CyrielleDebrun Production house: RITAFILMS Producers :Michel Teicher, Elodie Andurand SoundProduction : Green United Music Director : Mathias Pardo