Directed by Pulitzer Prize-winning photojournalist and documentarian David Turnley. Aimed at decreasing smoking rates within the state's lower-income community, a group that's 20 percent less likely to quit smoking successfully compared to the general population.

Agency: WONGDOODY Executive Creative Director: Tracy Wong Creative Director: Matt McCain Art Director: Tony Zimney Copywriter: Matt McCain Agency Producer: Steph Huske Client Partnerships: Annette Wilder, Brianna Babb Director: David Turnley Production Co.: Furlined Editorial: World Famous Sound: Clatter + Din

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Comments (1)

  • arrella's picture

    This campaign has great casting. It makes it hit home.

    Jul 08, 2009