Agency Cole & Weber United came to Superfad to create a spot that highlights Washington's Lottery's multiplier options for both MegaMillions and Powerball. Working hand-in-hand with the agency, Superfad developed the multiplier: an animated machine built on fun and whimsy. Superfad used the brand's color palette and treated the spot with a stylized "toon" shaded look. Isometric camera angles, usually employed in technical mechanical drawings, emphasize Multipliers. The sound design by Clatter and Din connected the hard lines of the animation to the bouncy looseness of the Emoto music track.
Agency: Cole & Weber United Executive Creative Director: John Maxham Associate Creative Director / Art Director: Todd Derksen Copywriter: Jesse Dillow Executive Producer: Pete Anderson Animation Production Company: Superfad Creative Director: Nando Costa CG Lead: Robin Scher 3D Artists: Patrick Clarke and Andrew Butterworth Compositor: Paulo Dias Editor: Ryan Haug Producer: Nannette Buroker Executive Producer: Chris Volckmann Music: Emoto Sound Design and Mix: John Buroker at Clatter and Din