Twenty Three in Israel have a twisted sense of humor - when they create a game for consumers to win money, they make it a very difficult game to win. Would be really funny if one of Benjamin Netanyahu's bodyguards got him a bottle to help bibi. (Nice touch with the cheerleading Obama & Osama in there.)

Water& is a mineral water brand that help relax, energize and re-charge. So we thought that the person that needs it the most is the one with the worst job in: our Israeli prime minister Benjamin Netanyahu.
The idea is simple: the first one that will hand him over a bottle of Water& will be awarded with 2500$
the catch: our PM is on of the most secured personnel in this planet :)

"The worst job in the world"
Ad agency: Twenty Three


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.