On one level this makes nice use of youtube annotations.

On another level, the execution has no concept beyond the execution and merely jumps on a trend in technology for no reason beyond it being a trend in technology.

In other words, a "digital creative" came up with it.

HEEEEYYYYOOOOOOOO.

Agency: Loducca Advertiser: Waves For Water Title: Annotations For Water Creative Team: Raphael Franzini, Guga Ketzer, Marcelo Rosa Creative Directors: Cássio Moron, Fábio Saboya, Sérgio Mugnaini Chief Creative Officer: Guga Ketzer Technology Director: André Michels Account Director: Marcelo Marques Approval: Jon Rose
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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