Waves For Water "Annotations For Water" (2014) 1:48 (Brazil)


Waves For Water "Annotations For Water" (2014) 1:48 (Brazil)

On one level this makes nice use of youtube annotations.

On another level, the execution has no concept beyond the execution and merely jumps on a trend in technology for no reason beyond it being a trend in technology.

In other words, a "digital creative" came up with it.


Agency: Loducca
Advertiser: Waves For Water
Title: Annotations For Water
Creative Team: Raphael Franzini, Guga Ketzer, Marcelo Rosa
Creative Directors: Cássio Moron, Fábio Saboya, Sérgio Mugnaini
Chief Creative Officer: Guga Ketzer
Technology Director: André Michels
Account Director: Marcelo Marques
Approval: Jon Rose


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