VFX company Stardust created a global campaign for China's messaging app WeChat. In this spot, Argentine football phenom Lionel Messi uses WeChat to calm his baby down with some footie juggling tricks from afar.

Guess it was in Messi's contract to wear adidas, as that trefoil is prominent throughout.

The spot is airing in fifteen countries across Asia and Latin America as well as South Africa and Turkey.

Advertising Agency & Production Company: Stardust Executive Creative Director: Seth Epstein Managing Partner/Executive Producer: Dexton Deboree Copywriter(s): Seth Epstein & Dexton Deboree Director: Seth Epstein Live Action Executive Producer: Dexton Deboree Producer: Sarah Casillas Local (Spain) Live Action Executive Producer: Esther de Udaeta & Ernest Gual Line Producer: Thersea Lucas Visual Effects Company: Stardust Art Director/Lead Designer: Ling Feng Designers: Lynn Cho, Luis Salcedo, Karen To Editor: Fred Fouquet Flame Artist: Todd Mesher 2D Animators/Compositors: Taekyu Kim, Richard Taylor, Pietro Desopo Rotoscope/Clean-Up Artist: Michael Plescia Music & Sound Design Company: Stardust Sound Design & Mix: Brian Peyton Music Composer: Jesse Mattson

Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.