Kris Caudilla was convicted for DUI Manslaughter and is spending fifteen years in jail for it. Throughout the interview you get the sense he has been living with that guilt for a while. To create awareness about drunk driving, Y&R Bravo Miami and We Save Lives installed a camera in a club's bathroom mirror so Caudilla could talk to the bros in the bar, share his story, and scare them straight, so to speak. You can tell by some of the guys' reactions they are definitely half in the bag, so they must have been freaked at first.

This is a fantastic idea. I hope they'll find a woman inmate who will also do the same for the drunk ladies in the bar. I know statistically men are more apt to drive drunk but it's a message worth repeating and I also think it's a stunt worth repeating, too.

Client: We Save Lives Campaign: Reflections from Inside Agency: Bravo Miami Chief Creative Officer: Claudio Lima Creative Director: Federico Hauri Copywriter: Jason Deja Art Director: Andres Schiling Production: Parana Films Post Production: VaporPost Music: Mokoh Music

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

Comments (4)

  • Dabitch's picture

    YES YES YES Please have this done in women's bathrooms too. This is a fantastic stunt. TREMENDOUS!

    Apr 10, 2016
  • bruno kanyinda's picture
    bruno kanyinda (not verified)

    Why not a French version of this message? Some guys need it in French, I think.

    Apr 12, 2016
  • kidsleepy's picture

    Agreed. Seeing as how this was made in America though, French wouldn't be as common a language as say, Spanish.

    Apr 12, 2016
  • Dabitch's picture

    Lets just do it all over the planet. This idea is frankly, that good.

    The length of punishment for vehicular manslaughter while intoxicated isn't that long in every country though.

    Apr 13, 2016

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