jumP Editor Luis Moreno, working with ceft and company's creative director Ucef Hanjani, whom engaged director Johan Renck (Serial Pictures), just knocked off a beauty of a high-speed edit for White House Black Market. Musical Odyssey, set on a room-length table in a cavernous, bleach-white space, centers on a comely young go-getter, played by renowned fashion model Coco Rocha, seeking the appropriate wardrobe for her new corporate life. As she dances on the center of the table, the camera rifles through shots of her in a variety of pants suit/blazer/skirt/slacks combinations.

When the very last phone booth crumbles into dust, where will all the superheroes change their clothes?

BAM! You know the model who had to pose for this was holding on to his own head so as not to show a visible clenched butt expecting the sharp sting of a wet towel-slap. I wonder if models get paid extra for that. Nicely shot, Thomas Juul.

The puke thing though? Yeah, I don't know man. Kinda gross.

Wowzers! Our world needs more commercials like this one again.

Music recorded at Abbey Road Studios
Chick at the end: Shalom Harlow

Old Navy gives Dockers and Haggar each a big kick in the relaxed-fit ass.

Ran during the kickoff show.

A 30-second ad in the 2nd quarter promoting a new line of David Beckham Bodywear underwear set to The Animals - "Don't Let Me Be Misunderstood"
Created by: In-house

In a brand-new commercial campaign launched this fall for Bon-Ton Stores, the key to any fashionable woman’s character is revealed: her attitude. Directed by international talent Guy Sagy of Accomplice, the new campaign shows that a confident woman in the latest Bon-Ton fashions is a force to be reckoned with.

MPC NYC recently teamed with Nicola Formichetti, fashion icon, Creative Director and Stylist to Lady Gaga, on his Untitled Video Portrait, a project especially created as part of his pop up shop at the world-famous New York Fashion Week.

Untitled Video Portrait was conceived by Formichetti, who worked in close collaboration with the MPC team—Director/Editor: Andrew Montague, Producer: Christos Montzouros and EP Justin Brukman—and marks the very first time that the artist, well-known for his creative work, has appeared in front of the camera as the focal point of a piece.

Brew has created this film for Red Wing shoes, which feels like a mini-documentary that would be right at home playing on the Discovery Channel. To sell the handcrafted boot to blue-collar workers that use big machines and need a quality shoe that won't wear out. Red Wing pays homage to the Puritan Stitch machines they use to stitch the leather together. This sewing machine on steroids is quite the hard worker, and those who 'drive it like car' every day have honed their skills, which in the end makes a really tough boot. I think I need a pair now.

Canadian women's retailer, SMARTSET has just launched a multi-media campaign to reposition their brand to fashion-conscious young women.
Throughout 2011/2012, customers will see a fresher and more stylish SMARTSET positioned as the everyday girls' boutique. SMARTSET partnered with top Canadian creative, strategic and retail talents BOS Advertising, CHEMISTRY Branding, LODA Retail Design and VISION CRITICAL Research, who collectively developed SMARTSET's new positioning, store design and communication.

UGG® Australia (NASDAQGS: DECK) today unveiled its first broadcast commercial, part of an integrated multi-media marketing campaign to support its men's collection. Created by M&C Saatchi, Los Angeles, and featuring quarterback Tom Brady and music by Mos Def, the "Steps" spot will air nationally on Monday Night Football on ESPN on September 12 and is the lead component of a campaign that includes additional TV, online digital, national print and outdoor media and showcases the brand’s range of men’s footwear as well as select outerwear, apparel and accessories.

The spot originally began as an online video, which the client liked so much they decided to add broadcast media.

Now, there's a sale on at Harvey Nichols again, and if you don't behave you may find that you're the joint owner of a jacket with two other fashion-victims. PS - that torn look? Not in.

Renowned fashion and beauty director Rebecca Blake, of Rebecca Blake Films A STORY Company, has directed a new campaign for Japanese fashion retailer Uniqlo launching its innovative UV Cut collection. Conceived by Dentsu, Tokyo, the spot features Japanese model and actress Kiko Mizuhara (Norwegian Wood) who is shown wearing the young, fashionable clothing, which filters UV rays, in a stylized contemporary home overlooking a pristine ocean under a sunny sky.
The spot was shot on 35mm film and is notable for Blake’s innovative use of lighting and graphic design. Interior sequences employ a striking, angular pattern of light and shadow offering a subtle contrast to the geometry of the room. The effect was produced with a specially-designed lighting rig by cinematographer Deke Donelian.

Le yawn. Feels like we've seen this exact layout before, but I guess I should alert you to the "edgy" ad from Awesomerags which depicts their fashion models in various sexual postions. Fully clothed of course. Like previous ads before it, the layout homages an old kama sutra poster. Sexual positions - simply suggested or literally done - in fashion ads are as old as fashion shoots.

Dior engage Charlize Theron again, and while they're at it they bring back Grace Kelly, Marlene Dietrich and Marilyn Monroe from the dead. Marilyn? She who so famously only slept in "five drops of Chanel no. 5" and has already promoted that perfume back in the nineties? Yes. Dior even make Marilyn say Dior in this ad which I find a tad off, but not as off as Charlize's extra-strutty-strut. You're going to hurt yourself honey, slow down.

Six tennis games were played on the outside wall of Stockholms landmark department store NK (Nordiska Kompaniet).

The running line in this campaign from Fluid Salon is "Look good no matter what you do" and as Copyranter pointed out "...she's about to get a shiny diamond necklace to match her shiner, so all's well that ends well? Edgy."

Just what the world of fashion advertising really needs, more dancing designers (and models). Yes that's Alber Elbaz strutting his stuff at the end. Stephen Meisel has cooked up a fondue of chic and cheese here, one that presumably won't go straight to the hips but might make you shake your bootay.