ASDA - Tug of War Boys vs Girls - (2008) :30 (UK)

Agency: Fallon London
JCPenney - The JCPenney Club / The Breakfast Club (2008) :30 (USA)

Agency: Saatchi & Saatchi
JCPenney - The JCPenney Club / The Breakfast Club - variant (2008) :30 (USA)

Agency: Saatchi & Saatchi
Bonds - Hi waist vs Lo waist / Patty cakes fight - (2008) :30 (Australia)

Want to see lots of girls in their underwear give each other a good slapping? Look no further, this ad is for you. Sorry about the pixelated quality.
Agency: The Campaign Palace
Quiksilver women - Visionaries in Residence - (2008) 1:38 (USA)

Advertising & Design Agency: 72andSunny / Los Angeles
Wranger - Humans - print, France
This new print campaign from FFL Paris for Wrangler depicts humans as animals, or how a nature photographer might see us if we were drinking from lakes late at night. (Many more images inside folks) These images were shot at night, right in the heart of a forest in "the wilds" of the New Jersey state (USA). The entire shoot team, together with the thirteen models, were deliberately subjected to a rough ordeal, in difficult conditions, to ensure that the models got out of their ‘acting’ roles, no longer posing but pushed to reveal their truer animal instincts. There's also a one minute mood commercial in the campaign.
Wrangler - Humans - (2008) :60 (France)

Agency :FFL Paris
Director: Fredric Theodore
See also, Wrangler's "we are animals" print campaign that goes with this.

Agency :FFL Paris
Director: Fredric Theodore
See also, Wrangler«s "we are animals" print campaign that goes with this.
Converse Connectivity - 'Emerging artists' ads, USA
Previously in the Converse "connectivity" - outdoor billboard released in march.
Link to larger file
From left to right: Julian Casablancas (The Strokes), Santogold and Pharrell Williams

From left to right: Ben Goldwasser (MGMT), James Rushent (Does It Offend You, Yeah?) and YACHT
K-mart - It's more fun in your undies - (2008) :30 (Australia)
Agency: CumminsNitro, Melbourne

CUBE - Brokeback (2008) :35 (South Africa)
It's a tad anti-brokeback.
Agency: KingJames Cape Town
Alistair King (Executive Creative Director)
Devin K (Creative Director)
Peri VP (Copywriter)
Simone O (Agency Producer)
Production Company: Spaced Out Sound
Crocs - Don King - (2008) :30 (USA)

Production: Anonymous content.
Crocs - Funny Looking - (2008) :30 (USA)

Production: Anonymous content.
Crocs - Princess - (2008) :30 (USA)

Production: Anonymous content.
Wonderbra - Boardroom / Street / Lounge - print, Singapore
Wonderbra does the 3D glasses trick again, this time the creative effort is from Saatch&Saatchi Singapore.
Yes, again, remember the late nineties?
Amazingly, I do. Note to self: in next life do more drugs in my twenties.
Saphir shoe polish - Keeps leather young - print, France
Havaianas - Big Bang - print campaign (Brazil)
Adidas Zero Tag / Zero Tolerance Against Graffiti - Bus Shelter - (2008) outdoor (Australia)
Down under Adidas has a Zero Tolerance Against Graffiti - and this is what it looks like.
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