A science teacher raps about hair gel and binders in a magic lab filled with colorful chemical explosions and pencil trees emerging from pots.
An English teacher rocks out with her students about notebooks and pencils on a glimmering, confetti-laced stage covered with instruments made of school supplies.
This is the fall ad campaign for iconic menswear brand John Varvatos, which was created by strategic creative agency, YARD.
The latest campaign features music legend, Paul Weller, alongside heir apparent, Miles Kane. This campaign follows 16 seasons conceived by YARD and photographed by Danny Clinch -- all of them underscoring the brand’s affinity for rock ‘n’ roll style-makers. Past collaborators have included Green Day, Franz Ferdinand, Perry Farrell, Cheap Trick, Alice Cooper, Velvet Revolver, Iggy Pop, Chris Cornell, Joe Perry, Ryan Adams, Slash, Jimmy Page and Robert Plant.
She's not A girl, she's THE girl. Fear No Susan Glenn.
...an with this ad, Axe drops the tired old "gets you laid" schtick and grows up to be all poetic.
The name Susan Glenn has been planted all over the web since May. Online slang dictionary defines Susan Glenn as "That girl that you like so much but you never actually flirt with because you are too worried about messing it all up", and in a post made a month ago on the "all posts are actually ads" site known as Buzzfeed you will find Dudes failing to get their Susan Glenn in 11 gifs.
It's been a while since Benetton ads have won awards. They either weren't running many or they weren't as good or controversial as in the past. But Fabrica with the help of 72andSunny changed that, which is why their campaign took the Grand Prix in Press. Although, personally, I'd prefer a campaign to have won that wasn't just a series of slight variations of the same visual idea with the same exact copy. Sadly, many of the Gold Lion winners were the same sort of thing. Oh well. Maybe next year will be different. We can only hope.
In Sweden Axe has just launched the Axe Anarchy product pairing, you know the scent that causes instant attraction between those of the opposite sex. This stuff is so powerful it'll make cops and robbers love each other. In this clip we see a movie-host (or in this case, hostess) who bids the audience welcome to the premiere of Men In Black III. AS she is talking she announces that there's a "makeout epidemic" in Sweden, and hopes the people in the comfy seats in the back will take good advantage of the dark. Suddenly someone in the audience calls her
jumP Editor Luis Moreno, working with ceft and company's creative director Ucef Hanjani, whom engaged director Johan Renck (Serial Pictures), just knocked off a beauty of a high-speed edit for White House Black Market. Musical Odyssey, set on a room-length table in a cavernous, bleach-white space, centers on a comely young go-getter, played by renowned fashion model Coco Rocha, seeking the appropriate wardrobe for her new corporate life. As she dances on the center of the table, the camera rifles through shots of her in a variety of pants suit/blazer/skirt/slacks combinations.
Wowzers! Our world needs more commercials like this one again.
Music recorded at Abbey Road Studios
Chick at the end: Shalom Harlow
Old Navy gives Dockers and Haggar each a big kick in the relaxed-fit ass.
Ran during the kickoff show.
A 30-second ad in the 2nd quarter promoting a new line of David Beckham Bodywear underwear set to The Animals - "Don't Let Me Be Misunderstood"
Created by: In-house
'What does 'unhate' mean? ' Un-hate. Stop hating, if you were hating. Unhate is a message that invites us to consider that hate and love are not as far away from each other as we think. Actually, the two opposing sentiments are often in a delicate and unstable balance. Our campaign promotes a shift in the balance.'
- Alessandro Benetton, Executive Vice President
See also the Unhate foundation while you scratch your head and wonder how this sells sweaters.
By the way, back in 2003 this street art showed Saddam and Bush kissing so I'll add unoriginal to that.
In a brand-new commercial campaign launched this fall for Bon-Ton Stores, the key to any fashionable woman’s character is revealed: her attitude. Directed by international talent Guy Sagy of Accomplice, the new campaign shows that a confident woman in the latest Bon-Ton fashions is a force to be reckoned with.
MPC NYC recently teamed with Nicola Formichetti, fashion icon, Creative Director and Stylist to Lady Gaga, on his Untitled Video Portrait, a project especially created as part of his pop up shop at the world-famous New York Fashion Week.
Untitled Video Portrait was conceived by Formichetti, who worked in close collaboration with the MPC team—Director/Editor: Andrew Montague, Producer: Christos Montzouros and EP Justin Brukman—and marks the very first time that the artist, well-known for his creative work, has appeared in front of the camera as the focal point of a piece.
Brew has created this film for Red Wing shoes, which feels like a mini-documentary that would be right at home playing on the Discovery Channel. To sell the handcrafted boot to blue-collar workers that use big machines and need a quality shoe that won't wear out. Red Wing pays homage to the Puritan Stitch machines they use to stitch the leather together. This sewing machine on steroids is quite the hard worker, and those who 'drive it like car' every day have honed their skills, which in the end makes a really tough boot. I think I need a pair now.
Canadian women's retailer, SMARTSET has just launched a multi-media campaign to reposition their brand to fashion-conscious young women.
Throughout 2011/2012, customers will see a fresher and more stylish SMARTSET positioned as the everyday girls' boutique. SMARTSET partnered with top Canadian creative, strategic and retail talents BOS Advertising, CHEMISTRY Branding, LODA Retail Design and VISION CRITICAL Research, who collectively developed SMARTSET's new positioning, store design and communication.
Bos has just launched a multi-media campaign to reposition Canadian women’s retailer SMARTSET. Both the agency's Toronto and Montreal offices worked on the campaign that features the tagline "for all the living you do in-between". The campaign aims to remind their target, women in their late 20s, that it isn’t just the big occasions that matter, it’s all those smaller moments that happen along the way that are worth celebrating.
UGG® Australia (NASDAQGS: DECK) today unveiled its first broadcast commercial, part of an integrated multi-media marketing campaign to support its men's collection. Created by M&C Saatchi, Los Angeles, and featuring quarterback Tom Brady and music by Mos Def, the "Steps" spot will air nationally on Monday Night Football on ESPN on September 12 and is the lead component of a campaign that includes additional TV, online digital, national print and outdoor media and showcases the brand’s range of men’s footwear as well as select outerwear, apparel and accessories.
The spot originally began as an online video, which the client liked so much they decided to add broadcast media.
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