Teaser for the :30 to air in 2nd Quarter by DraftFCB with agency OMD's Ignition Factory directed by Biscuit's Noam Murro. Titled “Men Without Pants”, the spot features a gaggle of pant-less regular guys marching through a field singing “I Wear No Pants," written by L.A. band the Poxy Boggards. After subjecting viewers to half a minute of tighty-whiteys, a voice-over urges game watchers that "it’s time to wear the pants.”
This launching of a new shoe store is almost like a music video straight from the eighties (but in an updated way). Agency 1789 created this launching spot for "The Cassette", and online shoe store with a little help of a shoe, some projection of old aerobics videos and a retro tune. Directed by Jo Dubruque, the spot invites people to, as line says at the end "make the eighties yours".
Update: This campaign won a gold pencil at the 2010 One Show
Commercial was shot with 1,500 frames per second for that slow-mo snow-globe feel.
"Snow Motion," for L.L. Bean via GSD&M, captures the crisp, fresh beauty of a winter day, as a family engages in sledding, snowball fights, and more. The visual treatment of the action underscores the message that every moment counts. So does every penny, something L.L. Bean understands, as it provides rewards to its customers this holiday season. Work by Arsenal FX included secondary color correction and graphics placement.
We all remember how special Christmas felt when you were young, that there's a little bit of magic, surprise and excitement in every wrapped package. John Lewis' new TV ad via agency Adam and Eve tells this story beautifully - filmed in real home environments and outdoors, we see children interacting with gifts really designed for grown-ups. Their faces evoke those feelings of joy and delight at being given a special gift. Guns N' Roses hit "Sweet Child O Mine," as re-imagined by Swedish folk band Taken by Trees, is the accompanying track, at once nostalgic and whimsical.
Gap's holiday commercial 2009 - visit http://www.cheerfactory.com to send personalized cheer to your friends.
Gold-glitter-snoball-fight y'all! *throws one*
Crossroads Director Harvey had to keep a set somewhat clean from gold-glitter in order to shoot this. Concept by RH Advertising. Post house Envy worked closely with Harvey in the studio, monitoring the blacked out set and gold glitter snowballs.
"It was a very messy shoot in that glitter covered everyone and everything," stated Harvey. "While technically challenging from various angles, we were able to come up with a number of techniques that simplified and sped up the process."
RKCR Y&R and M&S celebrate the little things that make christmas, including that girl prancing around in her underwear.
Paranoid US Directors AB/CD/CD Create the First In-Theater Live Advertisement
AB/CD/CD collaborated with agency Johannes Leonardo NY on an ad that paired a live performance with live action footage for the retailer, Daffy’s. The directorial collective, a recent addition to the Paranoid US roster, conceived an entertaining scenario that encompassed the agency’s vision in relation to the screen.
“The agency wanted direction that captured a new, fresh style. AB/CD/CD was a perfect choice as they pulled from their extensive music video background and trendsetting lifestyle”, said Producer Janice Biggs. The collective recently directed Lily Allen’s “Fuck You” and brought a similar upbeat mindset with strong color palette, scheme, and casting.
This new take on an advertisement was a challenge in more ways than one. While the production crew was given a two-month execution time, they ended up with three jobs on their hands: a stage production, a multi-camera shoot and the task of synthesizing the two.
Additionally, costume and choreography played an essential role in AB/CD/CD’s cutting-edge concept. With a synchronized dance arrangement incorporating layers of clothing, the directors and designers paid significant attention to costumes that impacted the way the dancers moved. Choreographer Noemie Lafrance, a frequent contributor on Feist’s music videos, brought a professional artistry, concentrating significantly on timing and demanding rehearsals.
The performance ran at The Ziegfeld Theater in Manhattan in late October, most recently October 30 and 31.
Sexiness for everyone indeed, in this German ad from Glow, a woman spends 40 seconds fixing her underwear before putting on her burqa. Bound to create controversy, though it's quite true that women will spend on nice frilly underwear that men never see. I'm wearing leopard spotted sheer stuff right now, underneath the frumpiest outfit I have 'cuz it's bloody cold outside today.
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