Midwest Trader - MILF, Waitress, Tomboy - print Australia
The gun toting MILF, the rollerskating waitress and the blowtorch wielding tomboy pinup are all nodding their retro curls to past eras while showing off the clothes you can find from said era at the Midwest Trader shop in Adelaide, South Australia which specializes in U.S. vintage apparel.
Varun D Jani Fine Jewellery: Seeing Is Believing (Print/Poster, India)
Most newspapers in India have a low screen. Therefore they cannot reproduce the intricate designs of Varuna D Jani’s line of jewellery. The top line research threw an insight that when customers walked into Varuna D Jani’s store and saw the exquisite designs, they more often than not bought the product. The brief was therefore to encourage more walk ins through a series of posters.
TNT - TNT Winter 2010? - (2009) :30 (Israel)
A rather unusual setting for a fashion brand, in the post apocalypse after the swine flu kills us all, the last remaining people, who happen to be enfant terrible duo Alice Dellal and Josh Beech, stare each other out as they get dressed. Because if you were the last two people on earth, fashion would matter, right?
Update, BBR Saatchi Tel Aviv really want this description to go with it - so here you go.
Puma Bodywear - The Puma Index - (2009) 1:47 (USA)
Way back in 2003 when those puma ads made their rounds around the web, Puma wanted to quell the spread of those spec ads and pretty much everyone who had the ads got a C&D. Those spec ads went too far for Puma.
This "puma index" widget doesn't though. Available as an iphone app and a desktop app, the three girls (or boys) representing NYSE, S&P/ASX 200 and the DAX take off their clothes when the stock goes down. "So when you loose your shirt, they do too". The real stock ticker with a twist is available at http://theindex.puma.com/
Looks like the spec ad creators of the PUMA BJ print ads were simply way ahead of their time.
Dita von Teese launches new Wonderbra line, Sparkle Teese.
It's that time of year again, just like last year it's time for another Dita von Teese lingerie collection.
Since she launched her first collection, both Wonderbra and Ms von Teese have decided to give it another go, and here is her new collection inspired by the 1950s style lingerie Dita loves. Or as she herself explains:
"Wonderbra photo call. My inspiration John Willie meets 50's Dior. Twitpics later today."
The new line is called Sparkle Teese, and is all sensual retro-glamour as it features sequin-studded tulle, retro flounces and detachable ruby-red pom-poms to place wherever you want. Yes, pom poms.
Without further ado, here's the picture I know you guys are after anyway.
Timberland - Bait - (2009) :60 (UK)
I'm fighting the urge to yell "Run Forrest! Run!" - being chased by wild boars is serious business. Good thing this fella is wearing Timberland's new Mountain Athletics footwear range. Lynn Fox from Blink adds the punk rock feel to the adrenaline rush.
Levi's 501 unbuttoned - Beautiful Denim - (2009) :60 (The Netherlands)
New York photographer Chadwick Tyler directed these ads in classic american rock-style. the models are Josh Beech & Meghan Collison. The ads are currently airing in Holland and Belgium.
Akira Films LLC in conjunction with Wardenclyffe worked with creative agency BBH London, photographer Chadwick Tyler and digital house Duke to create the Levi's European campaign for FW09. The video was shot last March at the Brooklyn Naval Yard.
Levi's 501 unbuttoned - Urban Denim - (2009) :60 (The Netherlands)
New York photographer Chadwick Tyler directed these ads in classic american rock-style. the models are Josh Beech & Meghan Collison. These commercials are currently airing in Holland and Belgium.
Akira Films LLC in conjunction with Wardenclyffe worked with creative agency BBH London, photographer Chadwick Tyler and digital house Duke to create the Levi's European campaign for FW09. The video was shot last March at the Brooklyn Naval Yard.
Levi's 501 unbuttoned - Back in the USA - (2009) :60 (The Netherlands)
New York photographer Chadwick Tyler directed these ads in classic american rock-style. the models are Josh Beech & Meghan Collison.
Akira Films LLC in conjunction with Wardenclyffe worked with creative agency BBH London, photographer Chadwick Tyler and digital house Duke to create the Levi's European campaign for FW09. The video was shot last March at the Brooklyn Naval Yard.
Wrangler - Stop Thinking - (2009) :45 (France)
Wrangler does a black and white moody commercial for their "we are animals" campaign, encouraging all humans to quit thinking too much and tap back into that reptilian brain of ours where danger, fear and adrenaline is a way of life. From Fred & Farid Paris (who else?) and directed by Yannis Rachid.
MIA Lingerie - MIA Thermal imaging HOT lingerie - print, Australia
Hypothetical conversation between the creatives one morning.
Creative 1: What's this MIA stuff? This brief sucks. Why can't we get a beer account?
Creative 2: Yeah but check out the photos, this lingerie is pretty hot. It's even Called Mia HOT.
Creative 1: Oh yeah, hoo momma, that's hot.
Creative 1: Yeah, and this, oh this is hot.
Creative 2: I'd like to show her a trick or two.
Creative 1: Hot.
Creative 2: Piping hot.
Creative 1: Red hot.
Creative 2: Lava hot.
Creative 1: Thermal imaging hot.
Creative 2: Brilliant!
Accountman: Have you guys come up with anything yet? We don't pay you to look at half naked women all day!
Creatives: Oh yeah, we've nailed it. If you need us, we'll be at the pub.
Famous Footwear - Make Today Famous (2009) :30 (USA)
Not the guitar!
Pacific Brands Holeproof 2 Stripes - Husband- (2009) :30 (Australia)
Clemenger BBDO, Melbourne has taken the "I feel sexy" feeling one gets from awesome new underwear to its ultimate conclusion and created a campaign on the thought "You won't be able to trust yourself"
See also the wife version.
Pacific Brands Holeproof Little Luxuries - Wife - (2009) :30 (Australia)
Clemenger BBDO, Melbourne has taken the "I feel sexy" feeling one gets from awesome new underwear to its ultimate conclusion and created a campaign on the thought "You won't be able to trust yourself"
See also the husband version
Bonds - Boxers High Pants - (2009) :30 (Australia)
Someone should explain to these different generations of men that both fashion choices are ridiculous looking. Yep, The Campaign Palace Sydney are having fun again.
Bonds - Racey Shapes / Rollerskating girls in underwear - (2009) :30 (Australia)
Somewhere in America, Dov Charney is currently taking notes. Campaign Palace, Melbourne & Stink go with retro rolleskating girls, soft focus and kaleidoscope effects dressed only in underwear and tall socks.
Mudd Jeans - Passing Notes - (2009) :60 (USA)
Mechanism Digital created this 60 second to be used as two 30" spots at each end of a commercial block - so the story begins at the start of the ad block, and ends at the end of the same ad block.
Ray Ban - Never Hide / SqueakE Clean N.A.S.A - :70 (USA)
This is the soundtrack for Ray-Ban - Never Hide (filmed at SXSW )
Earlier this year Ray-Ban had a "Never Hide" booth at the 2009 SXSW Music Festival in Austin, TX, where close to a thousand people were able to get in the booth and record 20 seconds of whatever they wanted. We then took the 800+ video clips and gave them to SqueakE Clean (the hot DJ duo otherwise knows as N.A.S.A who just released their first CD a few months ago with Kanye).
Ray-Ban - Never Hide (filmed at SXSW ) - (2009) :70 (USA)
Fashion Geek - Chicago Gets Geeked - (2009) :5:00 (UNITED STATES)
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