Koskenkorva doesn't have a bustling city with hip hop stars and big buildings and fancy cars. Nope, it's just a small village of Finns who make Koskenkorva in the town the Vodka is named after. Great positioning for what I have been told, is a bottom-of-the-shelf vodka.
Method's no longer against dirty. Now they want you to embrace it. If there's a better way to celebrate your birthday than getting dirty with cake, I don't know what it would be. Love the art direction in this spot as well.