A father and son in the land where a brand is a white-hot hunk of metal.

A cowgirl and her horse. A modern legend and her ride. A beautiful story. A beautiful commercial. And she's right up there too.

Football, baseball and hockey players? Wimps. All of 'em.

And this running with the bulls thang? More like running from the bulls. Try straddling one of them ornery critters sometime. And do it while wearing some real, gen-u-ine denim to boot. Damn straight.

While Levi's, Lee, Tommy, Lucky, Guess, Gap and others of their ilk have been targeting and featuring androgenous city slackers, err... slickers, Wrangler's been kickin' it old school. And kickin' some serious ass.

Plus, the girls 'round these parts believe with all their hearts that nuthin', and I mean nuthin', beats a good ol' Wrangler butt. Good enough for me.

Just because you have access to an MTV slang du jour dictionary from 1999 doesn't mean you can keep it real in 2002. This spot probably performed wonderfully in focus groups, and it shows. Ugh.

Banana Republic - Chinos - Chino 2 (1999)

Banana Republic - Chinos - Chino (1999)

"Love will tear us apart" would have been a good soundtrack for this twisted jeans love story. ;)

For search purposes - Levi - Levis - Levi«s.

They crawl at her feet, as she walks down the field.....

Agency: Heye & Partner Unterhaching

Agency: Heye & Partner Unterhaching

Agency: Heye & Partner Unterhaching

Agency: Heye & Partner Unterhaching