Big brother. It's a big deal. At first the young boy seems to not know what to do with the little baby brother in his lap, but soon he grows to be his protector. Helper. Teacher. Best friend. Most annoying gaming-partner in the world. Everything a big brother does.
Lyft wants to grab national US attention and have created this 60-second spot to do it. A woman is stuck in a traffic jam of comic proportions, there's every stereotypical bad driver you share the road with that you can imagine and then some around her.