Cameron Sinclair builds for the future.

Cool Kids make some noise.

Kristen Bell reads a poem.

Norman Lear shares some thoughts.

Like, OMG, it's Perez Hilton!. The Madonna of the noughties?

New York-based motion graphics, design and directing collective, Lifelong Friendship Society (LFS) explore the mysteries of the Cube in a daring new spot for high-end Italian fashion house MaxMara in collaboration with Creative Director Giovanni Bianco and Studio 65. The latest global campaign for MaxMara taps LFS as one of three cutting edge artists to interpret the urban sophistication of its new, 'Welcome The Cube' modular design jacket concept, which comes packaged in a sleek cube shaped totes.

The three artists were hand-picked by Giovanni Bianco and assigned different mediums in which to interpret the concept of the Cube: photography, animation and live action. LFS was commissioned to create a live action/film piece and was given artistic freedom in the development and execution of the 1:15 spot. In the piece, LFS takes us on the ethereal journey of the modern woman moving through the seasons, mixing the lushly futuristic fabrics of the MaxMara garments with organic elements of the changing world around her.

"Our idea for 'Welcome The Cube' was to create a piece where sensory and emotional shifts are seen through the planes of a cube," says LFS Co-Founder/Director Brian Close. Close directed the spot in addition to serving as editor and composer. Live action footage was woven together with stop motion animation, time lapse photography, and inventively crafted effects to produce an unforgettable, daringly textured dreamlike narrative.

The concept to execution process happened quickly, as LFS worked in tandem with Giovanni Bianco Studio 65 to help the launch of the 'Welcome The Cube' (www.welcomethecube.com) website on schedule. The LFS piece is prominently featured on the site and will be on display in several MaxMara stores across the United States and Europe.

"Working with Giovanni and producer Betti Iannucci was an incredibly creative experience," says LFS Partner/EP Dan Sormani. "They gave us an inspiring product to work with and free reign to interpret the Cube concept however it moved us."

The rationale explains "Live unbuttoned is about expressing individuality, living outside conventions and shunning social restraint. So the 501's had to be advertised in the most unrestrained way" - so what do they do? Instead of having an ad inside the magazine they had the magazine inside the ad. Yep, they made little jeans that held the mags and you had to stick your hand down the pants to fish out the reading material. *snicker*
"The concept involved putting the ad outside the magazine. We completly "unbuttoned" how print advertising is approached." And naturally, a stunt is not complete without shilling it on eBay.
TBWA\TEQUILA\ Hong Kong are the guys to call when you want to make minitaure jeans, I guess.

Agency : Fred & Farid, Paris

Agency : Fred & Farid, Paris

Don't you just love the accent? When he says "speed it up" it sounds like he says "spit it up". Not a good visual.

1pointsize take the hot man out of the hot club and we can only guess how cool he might have looked. Fashion ads without any clothes.

It seems that wearing Scarlet Lingerie is so hot that firemen come running. From Rethink Communications, Vancouver.

Y&R Paris created this campaign for Olympia Womans Socks, they are Lingerie pour les pieds - lingerie for your feet. Which means that you can toss it on Elvis lookalikes and may have some Japanese businessman buying and sniffing your socks one day. Or worse. (God I want these pink & fluffy socks depicted here!)

This fragmented fashion shot for Sting Denim comes from ad agency 1pointsize, Chennai.

Advertised brand: Meltin' Pot. What is it, you ask? Good question indeed. It's what we call a "blind submission."

Ad agency 12:20 bring life to the crumpler bags to mock airport security.

Wow, will you look at that *kapow*.. Uh, I mean check out the *bamm!*... Eh... Well that guys jeans at the end.. *slap!*.... Ouch. I do not get paid enough for this.
From Cutwater, San Francisco

Saatchi & Saatchi, Copenhagen shows us the kingdom of Deep Blue.