The four spots, Tofino, Calgary, Saskatoon and Winnipeg, feature the same voice over but different glorious imagery and a different end tag.
The spots are currently on air in western Canada and the agency is working on an online tool that allows users to upload their own end video clip or still. The app will then seamlessly edit the shot into the video and change the VO to personalize it so it can be shared with friends and family.

The Weather Network: Tofino, Calgary, Winnipeg, Saskatchewan Client: Judy Bounds, Director of Marketing & Communications, The Weather Network Agency: Reason Partners, Toronto Creative Director: Peter Holmes Copywriter: Peter Holmes Art Director: Mike Mulik Strategic Planner: Josh Somer Project Manager: Josh Somer Media Director: Ira Patil Music: Peter Holmes and Igor Vrabac Mix: Silent Joe, Toronto Production Company: Grand Taste Productions, Toronto Director: Steve Gordon Director of Photography: Steve Gordon Producer: Bette Minott Editorial Company: Rooster, Toronto Editor: Bob Kennedy