The WeatherTech Tech Team are like a mission impossible anti-terrorism bad-ass unit that protects your car from spills. Because superlatives are a superbowl thing, or something. Sheesh, WeatherTech, when you arrived on the super bowl scene in 2014 I had really high hopes for you. That was a ballsy good ad, you zigged when other's zagged. Now you're just a irrelevant version of the masterlock ads that ran for so many years. Please stop. The heroine who looks like Michael Jackson's botox&-nosejob-bestie is not helping.

Client: WeatherTech

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.