WeatherTech has figured out that Americans are patriotic. Americans like high quality stuff. And Americans like stuff made in America because stuff made in America employs American workers which in turn put more money back into the economy to buy more high-quality stuff. This might not seem so ground breaking, but it's very on the pulse of the current sentiment in America, and a rather un-sexy product - a floor-mat - is being sold just right, in a manner that competes rather well with other super bowl ads. Well done, Pinnacle Advertising. You probably won the hearts and brand-minds of middle-America.

Ad agency: Pinnacle Advertising and Marketing, Schaumburg, Ill.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.