Nine-year old UK Streetdance phenomenon Arizona Snow starts herself off with a bowl of Weetabix and then proceeds to pop, lock, hop and street dance until the pillows explode with her teddy-bears.

Client: Weetabix Ad agency: BBH London Music: "A New World" by Mord Fustang

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.