What do you do after you’ve sold over 12 million albums, won three Grammys and become the undisputed king of pop culture comedy?
If you’re “Weird Al” Yankovic, the answer is obvious: create a hilarious, never-before-seen attraction that takes audiences deep into the wonders of the human brain – and promote it with a bizarre online animated video.
Created to launch "Al's Brain – A 3-D Journey through the Human Brain with Weird Al Yankovic"– the video features a computer-animated Weird Al going to sleep, after which his brain squiggles out of his ear, drops out his bedroom window, and goes on a series of adventures – including getting a tattoo, DJ-ing a rave, going bowling, and more.
The video, created by The Ballpark Advertising Agency, in El Segundo, CA, has received over 43,000 views since launching last Friday. It drives viewers to http://www.alsbrain.com.
The "Al's Brain" attraction stars Weird Al and features a 3-D movie about the brain, an exclusive new Weird Al music video, and a fun interactive exhibit. The attraction world premieres at the OC Super Fair in Costa Mesa, CA, July 10–Aug. 9
Executive Creative Director: Alan Berkes
Art Director: Hosea Gruber
Copywriter: Dan Sorgen
Account Executive: Erik Penn
Animation: Animalada 3D Animation Studios
Director: Emiliano Stefanach – Roque Papa
Agency Producer: Guillermo Lucero Funes
Music: Greg Kuehn, Peligro Music
Principal Talent / VO : Greg Kuehn