What do you do after you’ve sold over 12 million albums, won three Grammys and become the undisputed king of pop culture comedy?

If you’re “Weird Al” Yankovic, the answer is obvious: create a hilarious, never-before-seen attraction that takes audiences deep into the wonders of the human brain – and promote it with a bizarre online animated video.

Created to launch "Al's Brain – A 3-D Journey through the Human Brain with Weird Al Yankovic"– the video features a computer-animated Weird Al going to sleep, after which his brain squiggles out of his ear, drops out his bedroom window, and goes on a series of adventures – including getting a tattoo, DJ-ing a rave, going bowling, and more.

The video, created by The Ballpark Advertising Agency, in El Segundo, CA, has received over 43,000 views since launching last Friday. It drives viewers to http://www.alsbrain.com.

The "Al's Brain" attraction stars Weird Al and features a 3-D movie about the brain, an exclusive new Weird Al music video, and a fun interactive exhibit. The attraction world premieres at the OC Super Fair in Costa Mesa, CA, July 10–Aug. 9

Executive Creative Director: Alan Berkes Art Director: Hosea Gruber Copywriter: Dan Sorgen Account Executive: Erik Penn Animation: Animalada 3D Animation Studios Director: Emiliano Stefanach – Roque Papa Agency Producer: Guillermo Lucero Funes Music: Greg Kuehn, Peligro Music Principal Talent / VO : Greg Kuehn Country: USA

Comments (2)

  • Dabitch's picture

    Hahaha, I love how evil that brain looks. :))

    Jul 02, 2009
  • sarahlee880's picture
    sarahlee880 (not verified)

    I really enjoyed reading your article. I found this as an informative and interesting post, so i think it is very
    useful and knowledgeable. I would like to thank you for the effort you have made in writing this article.


    Aug 15, 2016

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.