Wendy's has entered the Super Bowl for the first time with this commercial that asks you never to settle for frozen beef. We take a long trip into fictionalized competitor brand "Othr Guyz" and their long post-industrial cold storage facility. Cut the opening strains of Foreigner's "Cold as Ice" and you can see the joke coming from a football field length away. We come upon a geeky guy with a pink hairdryer waiting for the exact moment Lou Gramm starts to sing before turning on the heat. Production value aside, from the concept, to the casting, to the Othr Guyz parody website, it feels incredibly pedestrian and dated. They might as well have used Feels like the first time, another Foreigner hit for a follow up. Perhaps it's a bit unfair because unlike what passes for a lot of advertising these days, this spot actually has a concept and strategy involved. People think Wendy's serves frozen beef. It doesn't. So let's get them to understand that.

All well and good for an average day but when it's your very first spot ever in the Super Bowl?

Agency: VML Debbi Vandeven: Global Chief Creative Officer John Godsey: Chief Creative Offcier, North America Chris Corley: Executive Creative Director Jordan Grey: Creative Director Spencer Bergstrand: Senior Copywriter Conor Clarke: Senior Art Director Alf Zapatoa: Senior Copywriter Monika Hoang: Senior Art Director Ant Tull: Associate Copywriter Gary Granger: Senior Producer Jen McDonald: Executive Director, Client Engagement Bret Smith: Group Planning Director Jason Bass: Group Director, Client Engagement Kelly Gartenmayer: Director, Client Engagement Hillary Carter: Supervisor, Client Engagement Matt Smith: Supervisor, Client Engagement Rachel Tonneson: Account Manager, Client Engagement Jayne Andrews: Associate Account Manager, Client Engagement Emily Cray: Supervisor, Analytics and Insights Patty Jones: Campaign Program Manager Jess Elwood: Senior Art Director/Technologist Christina Miller: Channel Supervisor Jessica Wiggins: Channel Manager Matt Keck: Senior Copywriter/Community manager Jeremy Cato: Sr. Manager, Solutions Delivery Penny Galazkiewicz: Production Business Manager Gina Kramer: Talent manager Nora Ortiz: Talent Manager Liz Bobak: Associate Talent Manager Production: UNHEARD/OF Dan Brown: Director Casey Steele: Head of Production Matt Ackerman: Executive producer Alan Nay: Managing Director/Partner Edit/VFX Jon Bazata: Director of Editorial Eric Bacus: Director of Visual Effects