The Wendy's client & team must be convinced that everyone mutes at the Super Bowl commercials, as they spelled out their entire pitch in supers text on the screen. I guess that's a tactic. Throwing shade on McDonald's for having frozen beef, Wendy's wants you to know that their juicy burgers are made fresh every day, just for you. I must say, the photography of these shiny greasy burgers does look pretty tempting, so kudos to the photographer and food stylist.

Client: Wendy's

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • pcfarmer's picture
    pcfarmer (not verified)

    Wendy's use of the Titanic tragedy to sell burgers is wrong. More than 1,500 people lost their lives and Wendy's thinks it's OK to use that to sell their burgers. It's not funny, or acceptable. What next?

    Feb 05, 2018

Leave a comment