What do a stampeding elephant, a sumo wrestler, and a wrecking ball have in common? None of them can knock over Western & Southern Financial Group's even-keeled spokesperson in the latest creative spots from Anonymous Content Director Christian Bevilacqua.

Bevilacqua worked via Northlich, Cincinnati to create Strength and its companion spot, Stability, to symbolically represent the insurance giant's core characteristics. In the first spot, a man talks up Western & Southern's elevated stature in the global industry as the aforementioned obstacles pummel him from all sides - only to ricochet off.

Client: Western & Southern Financial Group Spots Title: Strength, Stability Air Date: August 2010 Agency: Northlich ECD/Copywriter: Jeffrey Warman ACD/Art Director: Carey McGuire Director of Broadcast Prod: Diane Frederick Prod Company: Anonymous Content Director: Christian Bevilacqua EP: Jeff Baron EP/Head of Commercials: Dave Morrison Head of Production: Sue Ellen Clair Producer: Paul Ure Production Supervisor: Alex Fisch Editor: Al Sinclair

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