Brothers, a new spot by commercial director Nickolas Duarte for Western Union, is an experiential piece capturing a slice of life between two young brothers...and their flat soccer ball.
The spot was shot to engage viewers through the raw experience of the two boys and show the value of connection. Although it is a narrative piece, it incorporates a great deal of documentary elements to deliver on the raw and authentic connection. This is seen in everything from purely improvised scenes to moments where the kids actually look and acknowledge the camera. This approach was especially useful in working with non-actors, which the two young leads were.
Shooting was completely hand held to free the frame and embrace the doc-style approach. The DP and director did not work with a shotlist, but instead came up with a list of “visual rules” to keep a consistent look and tone. They stayed on mostly wider focal lengths to give a more realistic look, with Cooke miniS4 lenses being utilized for the warmth and handling of skin tones, and shot in a 2.40 aspect ratio to ensure the film maintained a cinematic quality despite all the rawer doc influences.