Worried about cybercrime & card skimming? No worries, Westpac Cardguard protects you. "With all our data being captured and movements being monitored these days, the truth is we all have a bit of our paranoid tinfoil hat-wearing hero in us," says DDB executive creative director Shane Bradnick. "Westpac has always used humour to show the these truths about ourselves we never really want to admit. So, while CardGuard may not stop our internet usage being monitored, at least we can use our cards without having to worry so much about them being skimmed, scammed or scanned."
Using the perfect soundtrack - Rockwell "Somebody's Watching Me" - we follow our paranoid man from home to work, and lunch in between. The only thing he needs not put in tinfoil is his card. Cute way of selling the service, and the sound design is top notch as the song switches over to the super market speakers when he's shopping.

See also Westpac - Tinfoil Hat Man / Satellite dish :15

DDB Group New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Senior Copywriter: Natalie Knight
Senior Art Director: Corinne Goode
Managing Partner: Elizabeth Beatty
Account Director: Mark Wilson
Senior Account Manager: Deepika Goundar
Account Executive: Kate Coppersmith
Planning Director: Rupert Price
Executive Producer: Judy Thompson
Agency TV Producer: Samantha Royal
Production Company: Scoundrel
Director: Tim Bullock
Executive Producer: Adrian Shapiro

DOP: John Toon
Production Designer: Neville Stevenson
Offline Editor: Adam Wills
Online: Blockhead
Sound Design: The Coopers
Music: ‘Somebody’s watching me’ by Rockwell
Licensing: Jonathan Hughes, Franklin Rd

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.