What is there in the darkroom? (2012) 1:45 (Russia)
This is a bit mind blowing. The Russian Chapter of The International Federation Of Photographic Art or FIAP and mfive group Moscow created this completely bananas interactive video aimed at photographers to get them using manual settings instead of automatic ones.
The first person POV works nicely in this capacity and whatever the guy is whistling is stuck in my head. It starts off feeling like it's one of them Saw movies or somethin'. See because using Manual is scary. But then they show you, nah it's not that scary.
If you have a camera, try it out with the above video, because it is just an awesome idea that is meant to be played with. If you don't have a camera and just watch it, it acts as a great teaser, too.
Otherwise, you can be lazy and check out the side by side vimeo presentation below.
Now if Only the FIAP would encourage people to dump their Instagram filters. Heh!
Nice job, guys!
The presentation of interactive film "What Is There in the Darkroom?" from mfive on Vimeo.
Credits:
Advertising Agency: mfive creative group, Moscow, Russia, www.mfive.ru
Creative Director/Copywriter: Marina Majorova
Director/Art Director: Maksim Buchenkov
Production company: mfive
Client: FIAP Russia
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comments
- צור קשר עם קוקה קולה ישראל
3 hours 47 sec ago - אני רוצה ששמי יהיה על בקבוק
9 hours 17 min ago - Name Asaad
Coca cola
Thankz
9 hours 20 min ago - What, no pitchforks and
23 hours 34 min ago - Worth it for your dream
23 hours 35 min ago - I could care less about the
1 day 37 min ago - Okay, it may be hokey in some
1 day 13 hours ago - What is the name of the song
4 days 11 hours ago - With this card, they're
4 days 15 hours ago - Haha as well as "Why is it?"
4 days 23 hours ago


Pretty dang clever.
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