Whiskas wants cats to save tigers, and here's how they're going to do it.

Just as little cats need love and care, so do tigers: with just 3,200 left in the wild, we're working with WWF to help protect endangered tigers.

Look for our special Protect A Tiger packs of Whiskas meals and treats in stores: each purchase will help to unlock £500,000 for WWF UK's Tigers Alive programme. Grab one for your tiny tiger today!

Whiskas : WWF Help Protect A Tiger - Official TV Ad 2013
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.