This be crazy. Abdul and the General fight on bikes in the sky, but then they feel dry so they go to the pub for a pint. Abdul likes to hide in a room and tell jokes that are blue, not for ladies ears, while the general is a social type and we can see the advantages of that because the ladies are now belly-dancers. So Abdul breaks his no ladies rule and start singing karaoke. I have no idea how long this campaign lasted.

Whitbread
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.