This be crazy. Abdul and the General fight on bikes in the sky, but then they feel dry so they go to the pub for a pint. Abdul likes to hide in a room and tell jokes that are blue, not for ladies ears, while the general is a social type and we can see the advantages of that because the ladies are now belly-dancers. So Abdul breaks his no ladies rule and start singing karaoke. I have no idea how long this campaign lasted.

Whitbread

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.