We meet General Ivan and Abdul again, here they're playing with Trojan camels. Ivan is quite upset when he sees Abdul is drinking from a can "if it's take-home he needs, let him take home this steed", but Abdul has already built a female decoy. This be crazy.

Client: Whitbread

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.