The preseason spot, which breaks our 2010 season campaign titled: “White Sox baseball. It’s black & white.,” was shot and directed by Energy CD, Mike Roe.
The campaign intends to capture the unique brand of baseball played on the South side – White Sox baseball. It’s no-nonsense, baseball played by baseball players, not celebrities. With a simple team philosophy of the scoreboard doesn’t lie – you either win or lose – it’s black and white. (obviously you are aware the teams colors are black and white and one of the traditions is called a “black out” - where everybody wears black to the stadium – it’s actually very cool intimidating visual effect during important games).
The spot features beautifully composed film of US Cellular Field in the middle of a Chicago Winter. Empty, frozen, snowy. An AVO simply alludes to the star players and coaches off camera in distant locations prepping for the 2010 season. 25 men in 25 different places all headed for one destination: opening day.

Props for listing the VO talent, thanks guys.

CLIENT: Chicago White Sox AGENCY: Energy BBDO SLOGAN: Chicago White Sox Baseball, It's Black and White CAMPAIGN TITLE: Chicago White Sox 2010 Preseason Promotion SPOT TITLE: Prepare CHIEF CREATIVE OFFICER: Dan Fietsam EXECUTIVE PRODUCER: Brigette Whisnant AGENCY PRODUCER: Brigette Whisnant / Laura Sorgman CREATIVE DIRECTOR Mike Roe PRODUCTION COMPANY Dictionary Films DIRECTOR Mike Roe EDIT HOUSE: Cutters EDITOR: Carl Schumacher FX/SFX OR ANIMATION: Sol Design / Brian Higgins, Neal Cohen Another Country / Dave Gerbosi, Liam Connelly VO TALENT: Larry Grimm

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.