White Sox baseball - Prepare - (2010) :60

 

 
 

White Sox baseball - Prepare - (2010) :60

The preseason spot, which breaks our 2010 season campaign titled: “White Sox baseball. It’s black & white.,” was shot and directed by Energy CD, Mike Roe.
The campaign intends to capture the unique brand of baseball played on the South side – White Sox baseball. It’s no-nonsense, baseball played by baseball players, not celebrities. With a simple team philosophy of the scoreboard doesn’t lie – you either win or lose – it’s black and white. (obviously you are aware the teams colors are black and white and one of the traditions is called a “black out” - where everybody wears black to the stadium – it’s actually very cool intimidating visual effect during important games).
The spot features beautifully composed film of US Cellular Field in the middle of a Chicago Winter. Empty, frozen, snowy. An AVO simply alludes to the star players and coaches off camera in distant locations prepping for the 2010 season. 25 men in 25 different places all headed for one destination: opening day.

Props for listing the VO talent, thanks guys.

CLIENT: Chicago White Sox
AGENCY: Energy BBDO
SLOGAN: Chicago White Sox Baseball, It's Black and White
CAMPAIGN TITLE: Chicago White Sox 2010 Preseason Promotion
SPOT TITLE: Prepare
CHIEF CREATIVE OFFICER: Dan Fietsam
EXECUTIVE PRODUCER: Brigette Whisnant
AGENCY PRODUCER: Brigette Whisnant / Laura Sorgman
CREATIVE DIRECTOR Mike Roe
PRODUCTION COMPANY Dictionary Films
DIRECTOR Mike Roe
EDIT HOUSE: Cutters
EDITOR: Carl Schumacher
FX/SFX OR ANIMATION: Sol Design / Brian Higgins, Neal Cohen
Another Country / Dave Gerbosi, Liam Connelly
VO TALENT: Larry Grimm

Commercials: 
Country: 

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