This PSA directed by David Adam Roth draws attention to the fact that 30 million americans can not afford food. That $2.99 for a loaf of sponge-like wonderbread would be better used to buy two pounds of yeast and baking your own proper bread.

Client: Duncan/Channon, San Francisco, CA Production Company: Boxer Films, LA, CA Director: David Alan Roth DoP: Lawson Deming Post Producer: Ben Guzman Colorist: Marshall Plante, The Syndicate Online: Fefo de Souza, Vendetta Post Music: Emoto Mix: M Squared Productions Dave Knox (Assoc Creative Director) Ken Hall (Assoc Creative Director) Pedram Torbati, Boxer (Editor) Tim Bright (Producer)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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