This PSA directed by David Adam Roth draws attention to the fact that 30 million americans can not afford food. That $2.99 for a loaf of sponge-like wonderbread would be better used to buy two pounds of yeast and baking your own proper bread.


Duncan/Channon, San Francisco, CA
Production Company: Boxer Films, LA, CA
Director: David Alan Roth
DoP: Lawson Deming
Post Producer: Ben Guzman
Colorist: Marshall Plante, The Syndicate
Online: Fefo de Souza, Vendetta Post
Music: Emoto
Mix: M Squared Productions

Dave Knox (Assoc Creative Director)
Ken Hall (Assoc Creative Director)
Pedram Torbati, Boxer (Editor)
Tim Bright (Producer)


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.