Wilson - David and Goliath (1995) - 0:60 (USA)

The familiar Bible story, with a new twist

Wilson Sporting Goods, a Chicago-based retailer, made its debut as a Super Bowl advertiser with a high-quality production that suited the SB arena. The spot portrayed a unique interpretation of the David and Goliath story, with shooting taking place in Jordan for a reported cost of $1 million, they even hired extras from the Jordanian army. The New York and Chicago offices of Ogilvy & Mather collaborated on the project.

So as to not offend the viewers who found this blasphemous, this ad never aired on TV again, only in cinemas.

Client: Wilson Sporting Goods

Ad agency: Ogilvy & Mather

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Anonymous Adgrunt's picture
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AnonymousCoward's picture

i don't know what ever happened to this commercial. i thought it was an excellent commercial,and after all these years i still remembered who made it. i only saw it the one time during the superbowl.

Robbotman's picture

This ad is great. One of the most consistently underrated super bowl ads. Never see it on top ten lists.

Dabitch's picture

You do too, it ends up on ours top ten lists - you know the ones not sponsored by big brands but rather voted on my the adland audience....