Wind Mobile is an mobile underdog of sorts in Canada, trailing behind the usual suspects. This spot is out to prove that well, no, WIND mobile actually has country wide coverage.
And nothing says that like a cute little spot where a little girl sits in the backseat ignoring the road trip scenery to take selfies and change daddy's relationship status on Facebook. Sigh. Even the dad hung up the phone for the weekend.

Advertised brand: WIND Mobile Advert title: Backseat Advertising Agency: MacLaren McCann, Toronto, Canada Agency website: http://www.maclaren.com Executive Creative Director: Sean Davison Creative Director: Jonathan Careless Art Director: Arron Isaac Copywriter: Natalie Greenspan Agency Producer: Jacqueline Bellmore Account Team: John Killam, Caitlin Rudnick, Rizwan Devji, Alexandra Miller Production Company: Industry Films Director: Jesper Hiro Cinematographer: John Houtman Executive Producer: David Cranor Post Production House: Saints Editorial Editor: Griff Henderson Music House: Vapor