Here's what baffles me about the women-give-their-man-their-purse-scenario so often seen in ads. I've never seen this. It must happen, since so many ads seem to find it a recognisable 'thing'. But how on earth can the woman shop without her wallet, which she presumably keeps in her purse? That's what they're for, right? Purses, I mean. I totally missed this hand-your-man-the-purse memo. Will I be stripped of my woman-rank now? Ssssh, don't tell them.

Wiser's Corby Distilleries Ltd. Agency : john st. Toronto Director : Benjamin Weinstein Music : Vapor Music Creative Director : Angus Tucker & Stephen Jurisic Associate CD / Copywriter : Chris Hirsch Associate CD / Art Director : Nellie Kim Production company : Steam Films Executive Producer : Krista Marshall Strategist : Jason Last Editing Company : PosterBoy Agency Producer : Michelle Orlando : Editor : Griff Henderson : Account manager : Mark Graham
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.