"When I see a man drinking bourbon, I figure he keeps his friends for life.
Time or distance will have no effect on him and his boys.
And if a dispute should arise within the crew, they'll know how to handle it."

With arm wrestling? Sure. That's mature. Hold up is that a younger Lee Clow?

Client: Woodford Reserve bourbon
Ad agency: Fallon, Minneapolis

Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.