More from the Woodford Reserve campaign with the jazz drums. They've talked about men building bookshelves and women telling stories.. Now we're talking about how bourbon drinking women pick winning horses. They "just know".

Client: Woodford Reserve bourbon
Ad agency: Fallon, Minneapolis

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.