"When I see a woman drinking bourbon, I'm prepared to tolerate a lot of her business"

Business? Are we talking her patronage here, or her "business" not being perfectly groomed here, is that why the shower illustrates this, or are we talking some other kind of funny business? Is this code? I need a drink.

Client: Woodford Reserve bourbon
Ad agency: Fallon, Minneapolis

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.